Campaign India Team
May 31, 2019

Talkwalker’s Battle of the Brands: ICC Cricket World Cup vs Women’s FIFA World Cup

A weekly section on brand chatter in the social space

Talkwalker’s Battle of the Brands: ICC Cricket World Cup vs Women’s FIFA World Cup
June is the month for sports – not just in India but all over the world. Whether it’s cricket or football, everyone is glued to their TV screens this month with the men's Cricket World Cup and the women’s Football World Cup. Sports junkies everywhere are getting set up for a month of cheering. The question is – which tournament are people cheering for the most. In India, it’s pretty obvious, that it would be the #CWC19, but let’s take a look at the global stats!
 
Talkwalker, a social media analytics company takes a closer look at the buzz and analyses the performance of mentions all over the internet and provides key metrics such as engagement, related themes, demographic data, geographic data and influencer data.
 
Mentions
 
Looking at the last 30 days of data, it looks like the CWC19 – though on equal footing with the FIFA Women’s World Cup initially – has reached soaring heights. It’s no coincidence that the number of mentions rose exponentially just after the IPL concluded. A large number of mentions for the cricket world cup has come from India since we’re a cricket crazy nation. Additionally, due to the large number of activation campaigns around the World Cup, it looks like mentions are super high in the last couple of days. 

Themes

What are the top hashtags that people are talking about in conjunction with both events?Unsurprisingly, the main hashtags associated with both events take center stage. But it’s interesting to see that the second most used hashtag for the #CWC19 is #TeamIndia – which gives us a pretty good indication of the number of Indian Tourists in the UK in the coming weeks! For the #FIFAWWC the second most frequently used hashtag is #DareToShine -  a very important message for female athletes everywhere.

(Next week: How do these events measure up on language and geographic data?)
Source:
Campaign India

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