Campaign India Team
Aug 09, 2019

Talkwalker’s Battle of the Brands: Google vs Facebook - Part 2

A weekly section on brand chatter in the social space

Talkwalker’s Battle of the Brands: Google vs Facebook - Part 2
Since they have penetrated our lives so thoroughly, we thought why not take a look at what people are saying about them! And thus, in the ring today are two internet giants – Google and Facebook.   
Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the buzz, using their platform. Talkwalker Analytics analyzes the performance of mentions all over the internet and provides key metrics such as engagement, related themes, demographic data, geographic data and influencer data.
It comes as no surprise that the biggest hashtags for Google and Facebook are the brand hashtags. It’s interesting to note that SEO is the second largest hashtag for Google – since everyone wants to be on page 1. Digital marketing too features prominently on the hashtag list – probably because of SEO as well! For Facebook, we see Whatsapp, Instagram and Twitter with the largest bubbles, followed closely by #WhatsAppDown, #InstagramDown and #Facebookdown.
Who doesn’t love some good old emojis? The crying with laughter smiley was the most commonly used emoji for both Facebook and Google, followed by the folded hands emoji. What’s surprising is most of the emojis for both are of the positive type, I would have thought we would see more emojis that are angry/unhappy given that social media is one of the most powerful platforms for CRM. 
Campaign India