Superdry has announced the appointment of actor Kartik Aaryan as its first brand ambassador for the Indian market.
With this association, the brand has rolled out a campaign titled ‘you got this’.
Julian Dunkerton, founder and CEO, Superdry, said, “We are delighted to have Kartik Aaryan on board as our newest brand ambassador for India. Kartik’s style and wide fan base speak to the Gen-Z consumer that we are targeting with this campaign. Kartik’s reach within the Indian market is incredible, with a massive 27 million followers on Instagram, he has a real connection with young people in India. As a global brand, we need to associate ourselves with talent who embody the brand values we stand for, which Kartik does for this market. I’m excited to see how this partnership progresses and to have Kartik as part of the Superdry family.”