Creative Critique: July 2017 (part two)
Our expert panel of Rahul Mathew, DDB Mudra group, Prasad Sangameshwaran, Campaign India and Dr A L Sharada from Population First analyse the Riso Oil film
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Bachelor pads get a 'Big Billion' reality check
Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.
Apollo Tyres replaces Dream11 as Team India jersey ...
Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.
Amazon launches new AI creative partner in ads console
The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.
The job of advertising is not to sell
"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.