Campaign India Team
Jan 06, 2012

Sun TV launches four ad-free action channels

The network will follow the subscription revenue model

Sun TV launches four ad-free action channels

Sun TV Network has now forayed into the ad-free pay channel space with four new action movie channels. These include Sun Action in Tamil, Gemini Action in Telugu, Suriyan TV in Kannada, and Surya Action in Malayalam.

In a note communicated to the stock exchanges, the network said, “With this launch, we are entering into the ad free pay channel world, as well as the new genre of action movie added to the existing genres of general entertainment, movies, music, news, kids, and comedy.”

With this, the total number of channels in the network's bouquet moves up to 29. Of which, there are 10 channels in Tamil, eight channels in Telugu, seven channels in Kannada, and four channels in Malayalam languages.

Source:
Campaign India

Related Articles

Just Published

44 minutes ago

Opinion: While battling the pandemic, think mobile ...

The author explains how the mobile screen has gained importance during Covid-19

50 minutes ago

'We know the immense responsibility we have': Zoom ...

Zoom’s CMO on marketing—and securing—lockdown’s breakout brand.

52 minutes ago

Drawing conclusions with Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Ogilvy