Zydus Wellness has assigned the creative duties of Sugar Free to Lowe Lintas. The account was won following a multi-agency pitch.
Anaheeta Goenka, president, Lowe Lintas, said, "Sugar Free is a great brand and we are really excited with the mandate. We look forward to this strategic and creative partnership to bring growth to the sugar-substitute category. Here’s to sweet beginnings."
The Mumbai office of Lowe Lintas will handle the account.