Starcom India has announced the appointment of Rathi Gangappa as chief executive officer. She joins the agency from Mediacom where she was COO and replaces Mallikarjun Das who left the agency last month.
Anupriya Acharya, CEO, Publicis Media India, said, “We’re delighted to have Rathi join us. Her immense experience across agency, client and publisher eco-systems and demonstrated capabilities across the entire gamut of marketing and brand communications is exemplary. She shares our view on the consumer journey being ever-evolving and the challenges it poses to brands and is passionate about Starcom’s human experience approach. She will no doubt be an asset and will add value to our clients and people alike.”
Gangappa said, “I am very excited to join Starcom, especially at a time when the agency has gained so much momentum. Starcom’s human experience focus connects human values with brand objectives, delivering seamless integrated communications. I look forward to driving business results for clients and adding to the Starcom culture of innovation and collaboration. It has a wonderful set of clients both locally and globally and a really strong backing of Publicis Media.”
In a career spanning 20 years she has also worked with Vodafone, Onmobile Global, Maxus and Lowe Lintas.