Campaign India Team
Mar 08, 2018

Starcom ropes in Rathi Gangappa as CEO

Was COO at Mediacom prior

Starcom ropes in Rathi Gangappa as CEO
Starcom India has announced the appointment of Rathi Gangappa as chief executive officer. She joins the agency from Mediacom where she was COO and replaces Mallikarjun Das who left the agency last month. 
 
Anupriya Acharya, CEO, Publicis Media India, said, “We’re delighted to have Rathi join us. Her immense experience across agency, client and publisher eco-systems and demonstrated capabilities across the entire gamut of marketing and brand communications is exemplary. She shares our view on the consumer journey being ever-evolving and the challenges it poses to brands and is passionate about Starcom’s human experience approach. She will no doubt be an asset and will add value to our clients and people alike.”
 
Gangappa said, “I am very excited to join Starcom, especially at a time when the agency has gained so much momentum. Starcom’s human experience focus connects human values with brand objectives, delivering seamless integrated communications. I look forward to driving business results for clients and adding to the Starcom culture of innovation and collaboration. It has a wonderful set of clients both locally and globally and a really strong backing of Publicis Media.”
 
In a career spanning 20 years she has also worked with Vodafone, Onmobile Global, Maxus and Lowe Lintas.
 
Also read:
 
 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Kondurkar Studio responds to ideation controversy ...

The studio credited for the ideation behind the Cannes Lion-winning 'The Steel of India' film claims it is being unfairly targeted for criticism over Wieden + Kennedy's claims to be the originator of the work.

1 day ago

South Asia Agency of the Year Awards 2024

Celebrating your excellence at Agency of the Year

1 day ago

Birla Opus' feel-good animated film paints a new ...

‘Make Life Beautiful!' features an animated colourless world, made vibrant by a kid who beautifies spaces with his magical touch

1 day ago

MasterChow takes retail route as it aims for higher ...

The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.