Spikes Asia to pay tribute to Yasmin Ahmad

Spikes Asia will be paying a special tribute during the awards ceremony on Friday 18 September to Yasmin Ahmad, who tragically passed away in July at the age of 51 after suffering a stroke.

Widely respected both at home and abroad, Yasmin Ahmad was executive creative director of Leo Burnett Malaysia as well as an acclaimed director and scriptwriter who used her talent to produce multi-award winning feature films such as Gubra, Sepet and Mukhsin. With a career in advertising spanning over 25 years, her work accumulated over 150 awards including Golds at the Clio Awards, the Andy Awards, London International Awards, Kancil Awards and momentously at Cannes Lions, where she became the first Malaysian winner of a Gold Film Lion in 2008 for Tan Hong Ming. Yasmin was inducted into the Malaysian Advertising Hall of Fame by the Association of Accredited Advertising Agents Malaysia in November 2008.

Commenting on her career, Jarek Ziebinski, president of Leo Burnett & Arc Asia Pacific said, "Yasmin was a brilliant star at Leo Burnett and the whole creative industry. Her works truly reflected humanity and love. They touched people’s hearts and inspired them to change and to make a difference in life. We are thankful to Spikes Asia for acknowledging Yasmin and allowing all who love and admire her to pay tribute to her at the event."

Terry Savage, festival chairman said, "Yasmin Ahmad made a real contribution to Asian creativity. It is therefore entirely appropriate that we pay tribute to her life and work at an awards ceremony that is celebrating creativity."

"To quote Issac Newton, 'If I have seen further ... it is by standing upon the shoulders of giants.' Yasmin helped us all see further, deeper and more honestly. Her work could make grown men cry. We have lost a great talent and an extraordinary human being," says Linda Locke, CEO of brand consultancy Godmother and former Regional Creative Director of Leo Burnett and Arc Worldwide. The montage tribute to be shown at Spikes Asia is being created by VHQ, The Gunnery and producer Pamela Phang.