Spikes Asia: Droga spurs delegates on where to next

In his president’s address to Spikes delegates, entitled “Where to next?”, David Droga spoke openly about the things he’s learnt in driving Droga5 and advised on where advertising agencies should be heading to next.After describing how he came into advertising and starting his own agency, Droga went on to address that though advertising is going through tough times, he believes this is just the time for re-invention and for agencies to break out of the mould.