Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Yasuharu Sasaki, ECD, Dentsu Inc took the crowd through an AI vs human creativity session
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
As AI scales, Edelman’s president of Integrated Solutions and Delivery believes that the real battle is protecting trust and originality. In 2026, integration is inevitable, but integrity is not optional.
Brands rely on advertising research for their PR strategy. But these insights are designed for creative messaging, not behavioural or cultural context.
Following an operational disruption earlier this year, the renewed brand direction focuses on resilience, intent and community connection.
IAA India and Snapchat brought together agencies and creators for a hands-on look at AR’s growing role.