Archit Tewari and Mohd. Shayakh Mirza from Mindshare will represent India at the Young Spikes Media competition later this month. Joining them in Singapore to represent the country in the Integrated Young Spikes contest will be Chaitanya Joshi and Rahil Shah from FCB Ulka.
The teams of two were chosen through a competition hosted by The Times Group to identify Indian representatives at the festival (for the Media and Integrated Young Spikes categories). The Young Spikes competition will be hosted as part of Spikes Asia 2014 from 23 to 26 September.
There were 10 finalists each in Media and Integrated. The theme for the Media category was ‘Naked overhead wires, a threat to life’. For the Integrated category, it was, ‘Stop unnecessary and insistent honking on roads.’
The finalists made presentations before a panel of judges. The Young Spikes Media jury comprised Nandini Dias (Lodestar UM) and T Gangadhar (MEC India). The Young Spikes Integrated jury featured Josy Paul (BBDO India), Arun Iyer (Lowe Lintas and Partners) and Senthil Kumar (JWT India).