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The industry in Asia-Pacific is still a follower not a leader, with too few examples of world-class work coming from too few places, Group M president Dominic Proctor said in a hard-hitting address at Spikes Asia 2012 this morning
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.