Digital
Gideon Spanier
Jul 10, 2018

Sorrell reveals 'very different approach' with €300m MediaMonks deal

The planned acquisition marks a spectacular return for Sorrell – just 87 days after he abruptly exited WPP on 14 April after 33 years at the helm.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Adani seeks single agency for INR 600-crore media overhaul

2 Adani seeks single agency for INR 600-crore media overhaul

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

3 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

4 Birla Opus Calista showcases stain resistance in new campaign

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

5 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

6 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

How Perfetti’s marketing formula endures amid India’s changing tastes

7 How Perfetti’s marketing formula endures amid India’s changing tastes

India’s quick commerce surge exposes a discipline gap for marketers

8 India’s quick commerce surge exposes a discipline gap for marketers

Winners of Agency of the Year 2025-South Asia announced

9 Winners of Agency of the Year 2025-South Asia announced

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

10 Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

Related Articles

Sir Martin Sorrell recruits ex-WPP colleague to tackle S4 Capital tangle
Advertising
Aug 03, 2022
Daniel Farey-Jones

Sir Martin Sorrell recruits ex-WPP colleague to ...

S4 Capital revenue declines by 12.7%, headcount drops 8.9%
Advertising
Sep 16, 2025
Shauna Lewis

S4 Capital revenue declines by 12.7%, headcount ...

S4 Capital shares plunge on new profit warning as staff costs spiral
Advertising
Jul 22, 2022
Daniel Farey-Jones

S4 Capital shares plunge on new profit warning as ...

Sir Martin Sorrell interview: 'S4 Capital's real competition is Accenture'
Advertising
Nov 06, 2020
Gideon Spanier

Sir Martin Sorrell interview: 'S4 Capital's real ...

Just Published

The multiverse of men in Asia
Advertising
46 minutes ago
Campaign India Team

The multiverse of men in Asia

The next generation of men is defining masculinity as a spectrum, not a template, giving brands a rare chance to be a part of shaping culture.

2026 is the year of ‘Imperfect by Design’
Advertising
4 hours ago
Campaign India Team

2026 is the year of ‘Imperfect by Design’

80% of creators believe 2026 is the year to regain creative control, according to Canva’s third annual Design Trends Report.

Air India is scripting its redemption arc in its latest domestic campaign
Advertising
5 hours ago
Staff Reporters

Air India is scripting its redemption arc in its ...

Passengers have never smiled more than on an Air India ad.

India’s food creators are quietly redefining how we eat with our eyes
PR
6 hours ago
Indrajit Lahiri

India’s food creators are quietly redefining how we ...

Regional food creators are India’s new culinary tastemakers, shaping what people crave and choose to eat.