Gideon Spanier
Nov 06, 2020

Sir Martin Sorrell interview: 'S4 Capital's real competition is Accenture'

When Sir Martin Sorrell acrimoniously left WPP after three decades in 2018, he responded immediately by launching S4 Capital. Two years later, it is worth £2 billion. Campaign went to visit him to discuss what drives him and why he keeps attacking his old company.

Sir Martin Sorrell

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

4 minutes ago

WPP Media consolidates Henkel’s $825m media ...

Omnicom and WPP went head-to-head for the business.

28 minutes ago

More than 150 ex-Dentsu employees plan legal action ...

Former Dentsu staff say they were never contacted after the breach and are unsure what personal information was leaked or why it was still stored.

44 minutes ago

Vale Neil French, Asia's godfather of advertising, ...

For more than 15 years, French was the creative force behind Ogilvy in Asia and the copywriting maverick behind some of the region's most defining work.

1 hour ago

Why brand clarity trumps brand visibility

When people understand your brand, they trust it more easily. In categories where choices are abundant, clarity becomes the decisive factor.