Snapshot of Effies finalists

The Bombay Ad Club hosted the case studies presentation of the final shortlisted entries of Effies 2008. Here's a snapshot of the cases:Internet advertising JWT designed the 'Me on my Can' campaign for Pepsi to address the challenge to reconnect to the youth and to re-ignite the cola category. They arrived at a packaging innovation to 'redefine' the cola experience. They launched branded SKUs that put the consumer at the centre. This was accompanied by campus and BPO activations and Internet voting.Mobile advertising