Smriti Somani joins Refyne

On-demand pay platform, Refyne, has announced the appointment of Smriti Somani as VP, enterprise marketing. 

 

She will be responsible for leading the marketing strategy for the company’s enterprise business. She will also develop and lead the programs to generate brand awareness and accelerate adoption of the Refyne platform.

 

Somani moves from Zeta Suite, where she was senior director, marketing.  

 

The company has also hired three other senior executives in its leadership team. Karthik Krishna has joined as VP, engineering; Krishan Agarwal as VP, finance, whereas Megha Sharma is appointed VP, people and culture. 

 

Chitresh Sharma, CEO, and co-founder, Refyne, said, "Over the last year, Refyne has set an incredibly high benchmark for Earned Wage Access (EWA) in India. We're rapidly growing our customer offerings, taking a proactive approach toward user needs. Karthik, Krishan, Megha, and Smriti join us at a remarkable time in our growth story, and we’re thrilled to welcome them to the leadership team.’

 

Apoorv Kumar, co-founder and CTO, Refyne, added, “Their expertise will be the catalyst that propels us and helps realise our mission of enabling financial wellness for the Indian workforce. We’re excited about their infusion with the existing team’s capabilities and look forward to improving Refyne for employers and their employees. We plan to grow the team across product, sales, client success, marketing, engineering further and expand its presence across India.

 

With over 19 years of experience, Somani has also worked with companies like Audi India, JM Financial and Colgate-Palmolive.