After recently bagging the creative duties for Skoda India, Saatchi & Saatchi India has created a new TVC for the automobile manufacturer.
The campaign, titled “Skoda Celebrations”, marks Skoda’s tenth anniversary in India for which special offers for new and existing customers have been planned. So far a TVC and a print advertisement have been created.
Watch the TVC (story continues below)
The film shows celebratory moments from different moments over the last decade, across different generations. It ends with Skoda urging Indians to add to those moments by joining their 10 year anniversary celebrations.
View the print ad (click on the image to enlarge)
Commenting on the campaign, Ramanuj Shastry, chief creative officer, Saatchi & Saatchi India, said, “'Skoda Celebrations' is a joyous reminder to car lovers across the country of Skoda’s decade long commitment to delighting customers by redefining the meaning of luxury, safety and comfort. What better way for a company that has always stood for value to celebrate its 10th Anniversary than by offering more 'value' to its future member of Skoda family.”
Client: Skoda India
Agency: Saatchi & Saatchi, India
Chief creative officer: Ramanuj Shastry
Creative team: Mithun Mirji and Rakesh Pandit
Planning: Sourabh Mishra and Aditya Anoopkumar
Account management: Ashish Dalvi and Dushyant Kumar