Skechers assigns creative mandate to Point of View Brandcom

Performance and lifestyle footwear brand Skechers has assigned its creative duties to Point of View Brandcom in India. The account was won following a multi-agency pitch.

 

Rahul Vira, CEO, Skechers South Asia, said, “We chose Point of View Brandcom India because of their immersive approach to creativity. We’re growing at a rapid pace in India and we need a partner with capabilities across the entire communication and design spectrum. Their pitch deck amply demonstrated a singularity to the creative approach without looking copy paste going across different mediums. We’re excited to have them on board and look forward to interesting work in the days to come.”

 

Vishant Kotian, founder and CEO, Point of View Brandcom India, added, “It is a real honour for us that a global brand like Skechers has picked us as their creative custodians for India. This is a storied category with giant brands in it. We look forward to making a mark in the category through creative thinking that will help Skechers build brand leadership.”