Advertising
Campaign India Team
Aug 31, 2016

Skechers assigns creative mandate to Point of View Brandcom

Account won post multi-agency pitch

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

1 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Apollo Tyres replaces Dream11 as Team India jersey sponsor

2 Apollo Tyres replaces Dream11 as Team India jersey sponsor

Nike flips the script: From action to intention

3 Nike flips the script: From action to intention

AI’s double-click: More speed, less soul?

4 AI’s double-click: More speed, less soul?

Jonty Rhodes dives into cashback chase

5 Jonty Rhodes dives into cashback chase

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

6 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

7 Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

Kia's Sonet embarks on a journey of uncharted thrill

8 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

9 Microdramas test India’s appetite for stories in 120 seconds

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

10 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

Related Articles

Skechers Walkathon set to step beyond Mumbai
Advertising
Nov 28, 2024
Vinita Bhatia

Skechers Walkathon set to step beyond Mumbai

Skechers teams up with Mumbai Indians
Advertising
Feb 23, 2024
Campaign India Team

Skechers teams up with Mumbai Indians

Skechers emphasises the importance of running with four Indian athletes
The Work
Apr 24, 2018
Campaign India Team

Skechers emphasises the importance of running with ...

Leo Burnett bags Skechers' creative mandate
Advertising
Jan 28, 2019
Campaign India Team

Leo Burnett bags Skechers' creative mandate

Just Published

Bachelor pads get a 'Big Billion' reality check
Advertising
2 days ago
Campaign India Team

Bachelor pads get a 'Big Billion' reality check

Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.

Apollo Tyres replaces Dream11 as Team India jersey sponsor
Advertising
2 days ago
Campaign India Team

Apollo Tyres replaces Dream11 as Team India jersey ...

Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.

Amazon launches new AI creative partner in ads console
Advertising
2 days ago
Staff Reporters

Amazon launches new AI creative partner in ads console

The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.

The job of advertising is not to sell
Opinion
2 days ago
Zac Martin

The job of advertising is not to sell

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.