Reliance Broadcast has brought in Simmi Karna as business head for Big Productions. Karna will be in charge of creating and marketing of shows designed both for regional and Hindi GEC and will report to Tarun Katial, chief executive officer, Reliance Broadcast.
Commenting on her appointment Tarun Katial CEO, Reliance Broadcast, said, “Simmi’s vast experience across a variety of genres with her erudite stamp on programming makes her an asset to the organization. Her ability to ideate and conceptualize basis audience preferences, while ensuring in line with Clients’ briefs is her strength which will work excellently when coupled with her people management skills to lead the business into its next level of growth.”
On her appointment, Karna said, “I look forward to working with the young and dynamic team at BIG Productions. The television industry is geared for exploratory programs and these are really exciting times for TV in India. RBNL has some great properties for television and I look forward to a challenging and exciting career in television production.”
In a career spanning 15 years, she has worked with Zee, Channel V and IMG, as a writer and creative director across genres of fiction, non-fiction, sports, fashion, among others. Her last assignment prior to joining Big Productions was with Balaji Telefilms as the chief revenue officer.