upGrad has announced the appointment of Shreyas Shevade as head of creative and content marketing.
Shevade moves from MRM//McCann.
Arjun Mohan, CEO - India, upGrad, said, “Smartly-crafted branded content and storytelling skills have the potential to connect with audiences at an emotional level. Shreyas’s rich marketing experience and cultural inclination, will help us strengthen our brand presence across the country. We are thrilled to welcome Shreyas to the upGrad family.”
Shevade added, “After a decade of being a mercenary on hire for brands, I’m now proud to pledge my allegiance to just one. Edtech is at an interesting juncture of revolutionising education, changing the norms of how, where, when, and who it is made accessible to, and upGrad is at the helm of this revolution. The fact that upGrad’s philosophy of Lifelong Learning matches my own, and that I get to work closely with entrepreneurs I’ve admired from afar, is what I’m pumped about the most.”
In a career spanning 11 years he has also worked with Edelman, Contract Advertising, Rediffusion Y&R, and Grey Worldwide.