Campaign India Team
Aug 14, 2012

Shortlists announced for Emvies 2012

Of the 734 entries received, 126 have been shortlisted for case study presentations

Shortlists announced for Emvies 2012

Of the record 734 entries received by the Ad Club Bombay’s Emvies 2012 competition, 126 have been shortlisted.

These will be presented as case studies on 23 to 25 August in the second round of judging by marketers.
 
The first round of judging was carried out by around 100 jury members from the media planning and buying fraternity.
 
The award night for edition twelve of the Emvies is slated for 3 September in Mumbai.

BEST MEDIA STRATEGY - CONSUMER PRODUCTS
 
NO. AGENCY NAME CASE STUDY CAPTION / TITLE
1 Mindshare Lays Baked Managing a successful sibling rivalry
2 Lodestar UM Coca-Cola Winning Hearts & Minds of Indian Teens
3 Pinnacle Cadbury Dairy Milk The (Sweet) Art of (Mishti) War
4 Lodestar UM Amul Amul 'Creating An Aura'- Through Low Entry Cost, High Impact Launches
5 Mindshare Axe Shower Gel Axe Shower Gel launched-VJ Jose kidnapped
6 Maxus L'Oreal Paris How we communicate is more important than how many times we communicate!
7 Madison Media Omega TATA Tea India Awakened
8 Pinnacle Cadbury Celebrations Disconnect to Connect
9 Lodestar UM Sprite Balla Ghumao the Smart way
10 Mindshare Kissan Kissanpur-Tomato Ketchup Grows Tomato Farmers
11 Lodestar UM Thums Up Search for the Thunder Star

BEST MEDIA RESEARCH

NO. AGENCY NAME CASE STUDY CAPTION / TITLE
1 Maxus NA New Definition of Facebook Likes
2 Starcom MediaVest Group NA Breaking New Ground, Breaking Inertia
3 Maxus Nokia Buzz Metrics
4 Mindshare HSBC Mpanel : A New Framework in the Science Of Media

BEST MEDIA INNOVATION - DIGITAL (SOCIAL MEDIA)

NO. AGENCY NAME CASE STUDY CAPTION / TITLE
1 Maxus Titan Watches Light Powered Media for Light Powered Watch
2 MEC Reliance Mobile Ego Search
3 Mediacom Communications Pvt. Ltd. Volkswagen Jetta Anything4Jetta
4 Maxus Nokia Net Ka Guru Twitter In Rural India
5 Interactive Avenues American Express AMEX - Gunning for Gold on Linkedin
6 Interface Business Solutions India Pvt. Ltd. Tata DOCOMO Twittcom - The Worlds first twitter commerce
7 Mindshare Boost A Nation Unites in the name of Sachin

BEST MEDIA INNOVATION - TV

NO. AGENCY NAME CASE STUDY CAPTION / TITLE
1 Mindshare Knorr Soupy Noodles Bheem ki Team
2 MEC Reliance Mobile Mera Vs Tera Network
3 Pinnacle Cadbury Dairy Milk Eclairs Done in One Sec
4 Mindshare Axe Shower Gel Axe Shower Gel Launched - VJ Jose Kidnapped
5 Lodestar UM Thums Up TV par ek toofani khoj
6 Madison Media Infinity Saffolalife Happy Birthday Dear Heart!
7 MEC Reliance 3G Feeling is Believing
8 Maxus Tata Sky HD 'A picture speaks thousand words, but an HD picture can speak a million'

BEST MEDIA INNOVATION - OUT OF HOME

NO. AGENCY NAME CASE STUDY CAPTION / TITLE
1 Lodestar UM Project Akshay India's First Coughing Outdoor
2 Mediacom Communications Pvt. Ltd. Think Blue India Gate - 3D Mapping
3 Mindshare AXE Deodorant Fallen Angels!
4 DDB MudraMax Volkswagen Volkswagen Think Blue Beetle

BEST MEDIA INNOVATION - CINEMA

NO. AGENCY NAME CASE STUDY CAPTION / TITLE
1 Mindshare Surf Excel Movie in a movie : Chillar Party
2 Starcom MediaVest Group Samsung Galaxy TAB Touch Cinema With Galaxy TAB
3 MEC Reliance 3G Feeling is Believing
4 EMC Solutions Worldwide Pvt. Ltd. Century Ply Century Plyboards - Aarakshan

BEST MEDIA INNOVATION - DIGITAL (VIDEO)

NO. AGENCY NAME CASE STUDY CAPTION / TITLE
1 Maxus Vodafone India Responsible Mobility
2 Mindshare Boost The Story Of India's Fastest Viral Video
3 Pinnacle Cadbury Celebrations Lonely Maa
4 Mindshare Axe Shower Gel Axe Shower Gel Launched - VJ Jose Kadnapped

BEST MEDIA INNOVATION - AMBIENT MEDIA

NO. AGENCY NAME CASE STUDY CAPTION / TITLE
1 DDB MudraMax Birla Sun LIfe Insurance (A part of Aditya Birla Financial Services Group Taste of Inflation
2 Pinnacle Cadbury Celebrations Celebration Airways
3 Mindshare AXE Deodorant Fallen Angels!
4 Pinnacle Cadbury Dairy Milk Democracy Of Chocogulla
5 DDB MudraMax Big Bazar- Magic Frisk The Magic Frisk
6 GroupM - Dialogue Factory Mumbai District Aids Control Society HOTLINE

 

BEST MEDIA INNOVATION - BRANDED CONTENT
 
NO. AGENCY NAME CASE STUDY CAPTION / TITLE
1 OMD Tourism Australia Honeymoon Down Under
2 Mindshare Axe Shower Gel Axe Shower Gel Launched - VJ Jose Kidnapped
3 Lodestar UM Coca-Cola Opening Happiness with Music
4 MEC Reliance 3G Feeling is Believing
5 Mindshare Boost By the people, For the people
6 Jack in the Box Worldwide Fisher-Price Tara Sharma Show - Diaries of a New Mum
7 Mindshare Cornetto Cornetto "Luv Reels" Take 2
8 Madison Media Omega Tata Tea India Awakened - Agents of Change

BEST MEDIA INNOVATION - DIGITAL (SEARCH)

NO. AGENCY NAME CASE STUDY CAPTION / TITLE
1 Interactive Avenues BookMyShow BookMyShow - HOUSEFULL!
2 MEC Reliance Mobile Ego Search
3 Maxus Vodafone India Everybody's Welcome to Vodafone
 
BEST MEDIA INNOVATION - DIGITAL (MOBILE / HAND HELD DEVICES)
 
NO. AGENCY NAME CASE STUDY CAPTION / TITLE
1 Maxus Titan Watches Light Powered Media For Light Powered Watch
2 GroupM - Dialogue Factory Mumbai District Aids Control Society HOTLINE
3 Lodestar UM Fanta Orangie Holi Masti

BEST MEDIA STRATEGY - CONSUMER DURABLES

NO. AGENCY NAME CASE STUDY CAPTION / TITLE
1 Maxus Hero MotoCorp Thank you Kuebler & Ross
2 Lodestar UM Mahindra Scorpio Mahindra Scorpio Builds its Macho Quotient
3 Ad2C India Pvt. Ltd. Samsung Samsung Omnia W - The Story of Mohammed and the Mountain

BEST MEDIA INNOVATION - RADIO

NO. AGENCY NAME CASE STUDY CAPTION / TITLE
1 Vizeum MTV MTV Unplugged Radio
2 Maxus askme Google on radio
3 Mediacom Communications Pvt. Ltd. Volkswagen Vento Spot the Vento
4 Pinnacle Cadbury Dairy Milk Friendsbook
5 Mindshare Axe Shower Gel Axe Shower Gel Launched - VJ Jose Kidnapped

BEST MEDIA INNOVATION - PRINT

NO. AGENCY NAME CASE STUDY CAPTION / TITLE
1 Mindshare Bru Gold If Mornings Had An Aroma, It would Be Coffee
2 Madison Media Infinity Saffolalife Its My Hearts Birthday!
3 Mindshare Pond's Life is Beautiful-66 Human Lives- Beautiful all over again
4 Madison Media Infinity Parachute Advansed Ayurvedic Hair Oil Turning Print Into Social Media
5 Mindshare Kissan Kissanpur-2.5m People 'Engaged' Through Print

BEST MEDIA INNOVATION - DIGITAL (DISPLAY)

NO. AGENCY NAME CASE STUDY CAPTION / TITLE
1 Maxus Vodafone India Responsible Mobility
2 MEC Reliance 3G India's First Experiential Banner
3 Mindshare Slice Seduction in a Bottle!
4 Mediacom Communications Pvt. Ltd. Shiksha 18th April - The day nobody could read internet
5 Interactive Avenues Mahindra Rise Spark The Rise
6 Mediacom Communications Pvt. Ltd. Volkswagen Jetta Anything4Jetta
7 Interactive Avenues American Express So you got promoted
8 Mediacom Communications Pvt. Ltd. Duracell Let there be light

BEST MEDIA INNOVATION - EVENTS

NO. AGENCY NAME CASE STUDY CAPTION / TITLE
1 Pinnacle Cadbury Dairy Milk When Roshogolla turned Choco-golla
2 Mindshare Pond's White Beauty Fun in the Sun
3 Pinnacle Cadbury Dairy Milk College ka Shubh Aarambh
4 Mindshare Kissan Kissanpur - World's First Crowd Sourced Farm
5 Pinnacle Cadbury Celebrations Celebrations Airways
6 Mindshare Kissan Jams It's Jamlicious

BEST MEDIA INNOVATION - DIRECT MARKETING

NO. AGENCY NAME CASE STUDY CAPTION / TITLE
1 Mindshare HSBC The Day you were Born
2 DDB MudraMax CPAA - Smokers Balloon Smokers Balloon
3 GroupM - Dialogue Factory Mumbai District Aids Control Society HOTLINE
4 DDB MudraMax Sanctuary Magazine-1 Killing Staplers

BEST INTEGRATED CAMPAIGN

NO. AGENCY NAME CASE STUDY CAPTION / TITLE
1 Pinnacle Cadbury Dairy Milk The Battle For The Bong Sweet Tooth
2 Madison Media Infinity Saffolalife It's my birthday ! Lets celebrate it !
3 Pinnacle Cadbury Celebrations Disconnect to Connect
4 Mediacom Communications Pvt. Ltd. Gillette You Shave I Shave
5 Mindshare Kissan Kissanpur - Where What You Grow is What You Eat
6 Lodestar UM Coca-Cola Coke Ki Kahaani, Music Ki Zubaani
7 Pinnacle Cadbury Dairy Milk Aaj meethe mein kya hai?
8 Mindshare Axe Deodorant  Even Angles Will Fall 

BEST MEDIA STRATEGY - SERVICES

NO. AGENCY NAME CASE STUDY CAPTION / TITLE
1 Maxus Tata Sky HD 'A picture speaks thousand words, but an HD picture can speak a million'
2 Madison Media Plus Airtel Kyunki Media Mein Strategy bhi Zaroori Hota Hai, Yaar!
3 Maxus SBK Second Mother's Revolution to Fight Diarrhea
4 MEC Reliance 3G Feeling is Believing
5 GroupM - Dialogue Factory Mumbai District Aids Control Society HOTLINE
6 MEC Reliance Mobile Ego Search
 
BEST MEDIA STRATEGY - MEDIA / MEDIA PROPERTY
 
NO. AGENCY NAME CASE STUDY CAPTION / TITLE
1 Starcom MediaVest Group Samsung Galaxy Y Youth Marketing By Anna Hazare
2 Lodestar UM Coca-Cola India's Appointment with Music
3 Starcom MediaVest Group Captain Morgan Captain's Shack
4 Maxus Google Youtube Youtube - Reigniting Love

BEST ONGOING MEDIA CAMPAIGN
 
NO. AGENCY NAME CASE STUDY CAPTION / TITLE
1 Madison Media Infinity Saffolalife Saving Private Heart
2 Pinnacle Cadbury Dairy Milk Shubharambh In Third Year Of Chase
3 Maxus Vodafone The Zoo Zoo Saga Continues
4 Lodestar UM Amul Amul's Mantra To Building Brand Aura Year After Year

BEST USE OF A BOLLYWOOD CELEBRITY IN MEDIA, POWERED BY zoOm

NO. AGENCY NAME CASE STUDY CAPTION / TITLE
1 Pinnacle Cadbury Dairy Milk Shubharambh By Amitabh Bachchan
2 Lodestar UM SF Sonic Batteries Power Ka Chakkar
3 Maxus Garnier Skin Naturals When idiot Box became Intelligent
4 Mediacom Communications Pvt. Ltd. Ambi Pur Ambi Pur Freshnes Drive
5 Maxus Tanishq A story every man can relate to tanishq presents Bol Bacchan - blockbuster of the year

YOUNG EMVIE OF THE YEAR

NO. AGENCY NAME NAME OF THE PERSON CASE STUDY - CAPTION / TITLE
1 Omnicom Media Group Elton Dsouza Vaseline-Voice Of The Nation, Dove-Real Beauty Channel, Axe Shower Gel Launch
2 Mediacom Communications Pvt. Ltd. Rahul Upadhyaya  Shiksha, Duracell, Head & Shoulders (Digital Yours)
3 OMD Farha Merchant Hindustan Ki Yuva Nari, Stayfree Advanced Media Launch, Stayfree I Can Womens Marathon
4 Maxus Megha Ahuja Nokia – Nokia C2-03, Nokia Asha 200, Google – Google Mobile Move, Perfetti – Stop Not
5 Omnicom Media Group Tinaz Daruwalla Kissan Jammy Art, Knorr Cup-A-Soup, Sabse Bada Soup-A-Star, Be Beautiful Beauty Fashion Lifestyle
6 Mindshare Vineet Nair Axe & Denim - 1)Male Fantasy Theme Parks, 2)Even Angles Will Fall, 3)Fallen Angles, 4)Denim Doesnt Pay Salman His Dues

 

Source:
Campaign India

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