Campaign India Team
Jul 17, 2012

New award category to honour Bollywood celeb association at Emvies 2012

The 'Best Use of a Bollywood Celebrity in Media' category has been announced by Zoom

New award category to honour Bollywood celeb association at Emvies 2012

A new award category has been introduced at Emvies 2012, courtesy Zoom. The channel has said in a statement that the award 'Best Use of a Bollywood Celebrity in Media' will be given to an entry that uniquely showcases or integrates a Bollywood celebrity in media, creating impact and being relevant to the brand’s communication. The entries will be judged by the jury appointed for the awards.

Avinash Kaul, chief executive officer, ET Now, Times Now and Zoom, said, “The dominant influence of Bollywood on popular culture and especially among youth is there for everyone to see. Over the years marketers have increasingly started using Bollywood stars as brand ambassadors to create a stronger connect with consumers. At Zoom we celebrate India’s passion for Bollywood so naturally we would like to honour other brands and organisations that share our enthusiasm for Bollywood.”

Media agencies can enter their work for this award category by downloading the entry form from www.adclubbombay.com. The last day for submission of entries is 25 July, 2012.

Source:
Campaign India

Related Articles

Just Published

5 hours ago

MediaCom unveils global repositioning, logo rebrand

Global CEO Nick Lawson is taking a new broom to the agency, which turns 35 this year

6 hours ago

Dentsu reportedly looking to sell Tokyo HQ

A sale could yield close to US$3 billion and be one of Japan's biggest real estate transactions ever, according to published reports

6 hours ago

Ogilvy hires Steve Soechtig to lead global ...

Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025

6 hours ago

Star Sports gets Boman Irani to sabotage English ...

Watch the film conceptualised by the in-house team at Star Sports here