A new award category has been introduced at Emvies 2012, courtesy Zoom. The channel has said in a statement that the award 'Best Use of a Bollywood Celebrity in Media' will be given to an entry that uniquely showcases or integrates a Bollywood celebrity in media, creating impact and being relevant to the brand’s communication. The entries will be judged by the jury appointed for the awards.
Avinash Kaul, chief executive officer, ET Now, Times Now and Zoom, said, “The dominant influence of Bollywood on popular culture and especially among youth is there for everyone to see. Over the years marketers have increasingly started using Bollywood stars as brand ambassadors to create a stronger connect with consumers. At Zoom we celebrate India’s passion for Bollywood so naturally we would like to honour other brands and organisations that share our enthusiasm for Bollywood.”
Media agencies can enter their work for this award category by downloading the entry form from www.adclubbombay.com. The last day for submission of entries is 25 July, 2012.