Campaign India Team
Jul 17, 2012

New award category to honour Bollywood celeb association at Emvies 2012

The 'Best Use of a Bollywood Celebrity in Media' category has been announced by Zoom

New award category to honour Bollywood celeb association at Emvies 2012

A new award category has been introduced at Emvies 2012, courtesy Zoom. The channel has said in a statement that the award 'Best Use of a Bollywood Celebrity in Media' will be given to an entry that uniquely showcases or integrates a Bollywood celebrity in media, creating impact and being relevant to the brand’s communication. The entries will be judged by the jury appointed for the awards.

Avinash Kaul, chief executive officer, ET Now, Times Now and Zoom, said, “The dominant influence of Bollywood on popular culture and especially among youth is there for everyone to see. Over the years marketers have increasingly started using Bollywood stars as brand ambassadors to create a stronger connect with consumers. At Zoom we celebrate India’s passion for Bollywood so naturally we would like to honour other brands and organisations that share our enthusiasm for Bollywood.”

Media agencies can enter their work for this award category by downloading the entry form from www.adclubbombay.com. The last day for submission of entries is 25 July, 2012.

Source:
Campaign India

Related Articles

Just Published

23 hours ago

Cannes Lions 2020 cancelled: Indian adland reacts

Some believe learnings will be missed while some call for work to be celebrated with an online event

1 day ago

Cannes Lions not to be held in 2020

Festival scheduled to return in June 2021

1 day ago

Weekend Wrap: 3 April 2020

In the news: ASCI, Media Mantra, Ogilvy, The BlueBeans, Ventes Avenues

1 day ago

Vivo India salutes the heroes who wear capes

Watch the film conceptualised by Dentsu Impact here