Lowe Lintas has named Shayondeep Pal, ECD, the creative head of its New Delhi office. Pal takes over from Shriram Iyer, who was recently named NCD, Mullen Lintas, the Mullen Lowe Lintas Group's second creative agency in India.
Pal will report to Arun Iyer, chief creative officer, Lowe Lintas. He has been part of the creative team in Delhi for more than six years.
Arun Iyer said, “Delhi has been surging ahead with creative offerings that are top-notch and Shayondeep Pal has had an integral role to play in its success. With a creative firepower that’s palpable and the thirst to do more, I cannot wait to see what he has in store to drive the office in Delhi. I wish him the best in his new role at the agency.”
Pal added, “I am lucky enough to be part of a great team in Delhi. The opportunities are endless and I want to approach it with an open mind. The great thing is that the mandate is clear: how to make our brands famous and therefore, how to make our people famous. I want to make this place a talent magnet where people would line up to join us. One clear approach would be to look at the creative output from a holistic angle – through new media, unexplored media and not just 30-second commercials.”
In a career spanning 16 years, he has also worked with Grey and McCann, where he started his career. He joined Lowe Lintas as creative director in 2008.