Shackleton, Draftfcb New Zealand and Lester Wunderman among top winners at Caples

No Indian winners, OgilvyOne India gets Finalist mention

Mar 30, 2011 03:55:00 PM | Article | Campaign India Team Share -

Shackleton, Draftfcb New Zealand and Lester Wunderman were among the top winners at this year's John Caples International Awards, held on March 24 in New York. There were a total of 22 Gold award winners, 42 Silver and 49 Bronze winners.

There were no Indian winners, but OgilvyOne Worldwide got a mention for its work on DHL Express India called 'Yacht Blueprint'.

Shackleton Madrid won the Caples Best in Show for its “Quique the Head” campaign for jeans brand Diesel. The campaign took home multiple awards.

Lester Wunderman, Founder/Chairman Emeritus, of the agency that bears his name – and the man widely credited with coining the term “direct marketing,’ won the prestigious Andi Emerson Award for his outstanding service and contributions to the direct marketing community.

Crispin Porter & Bogusky exec creative director Jeff Benjamin, best known as the man behind Burger King’s 'Subservient Chicken', took home the Irving Wunderman Award. Benjamin leads the interactive teams at CP&B and has developed a reputation for creating engaging, viral work.

Leo Burnett Beirut won Courageous Client for its 'Make a Move' campaign for client Exotica. Draftfcb’s 'Mini Mostnificent' campaign for BMW New Zealand took home multiple Caples, including Best Art Direction and Best Copywriting.

The John Caples International Awards, produced by Haymarket Media US in collaboration with the Caples Organization, honors the most creative solutions to marketing problems.