SGA partners with Rahul Jain and Sudhir Shetty to launch its communication consulting business
Aims to introduce new methods of brand storytelling
Feb 17, 2023 10:14:00 AM | Article | Campaign India Team Share -
Rahul Jain (left) and Sudhir Shetty
Strategic Growth Advisors (SGA) has announced its partnership with Rahul Jain and Sudhir Shetty to launch its communication consulting business.
For this new venture, Jain has been appointed as partner and joint CEO. Shetty has been elevated as partner and joint CEO, for this venture. Jain moves from Adfactors PR, where he was senior vice president. Shetty was CEO at SGA.
The duo aim to introduce new methods of brand storytelling catering to both traditional and internet economy clients.
Samir Shah, managing director, SGA, said, "We are elated to have Rahul and Sudhir as Partners to launch a new-age communication consulting business. They will strengthen SGA to establish it as a complete stakeholder engagement firm. Rahul's deep understanding of internet economy businesses and his proven consultancy skills distinctively position him to take SGA Communications' Practice to the next phase of its growth journey. We are confident that they will be successful in developing a unique approach to brands' business requirements.”
Shetty said, "I extend a warm welcome to Rahul for joining us on our new journey. We are confident that our team will benefit immensely from his expertise in building businesses and fast-tracking growth. Communication as a business is gaining immense significance to power an organisation's overall growth and business vision. Today reputation management is at the core of CXOs' wish lists, and this will give us a huge opportunity to carve a niche in the category. I take this opportunity to thank Samir for reinforcing his confidence in me and allowing me to expedite our vision for the communications business.”
Jain said, "Indian public relations and communications industry is at the cusp of a massive transformation driven by the rapid digitisation and expansion of the new economy business. Startups are changing the world order and even disrupting the way businesses are operating across the world. Therefore, communication solutions that are in alignment with the changing times are the need of the hour and that is exactly what we aim to provide. Being India's premier IR consultancy, SGA will have an edge over others to offer end-to-end communication solutions for both startups and enterprise businesses. Looking forward to exciting times and also extremely thankful to Samir for this association as we embark on this journey to chart out a new phase of growth for our clients and our people."
In a career spanning over 20 years, Jain has also worked with Concept Public Relations India and AK Capital Services, among others.