Scarecrow wins the creative and digital duties for Skechers

This was the result of a multi-agency pitch

Sep 14, 2017 12:02:00 PM | Article | Campaign India Team

Skechers, the legendary American lifestyle and performance footwear company has assigned its creative duties to Scarecrow Communications.
Headquartered in California, Skechers is the 2nd largest athletic footwear brand in the US. It’s available in 160 countries and retails through more 1700 stores worldwide. Notable celebrities who have endorsed Skechers include golfer Colin Montgomerie, actress Kelly Brook and musician Ringo Starr.
Soumen Das, senior manager marketing, Skechers, said, “The work done by Scarecrow has been very promising, effective and innovative which gets an ever-expanding brand like ours super-excited. We believe their advertising knowledge will be of great advantage and we look forward to doing some incredible work with them.”
Says Raghu Bhat, founder-director, Scarecrow Communications, “I was always intrigued by how Skechers overtook Adidas and become the No. 2 brand in America. They 'understood' a basic truth - that millennials want to dress up like they work out, even if they don’t. Really looking forward to co-creating the India journey of a brand that knows its consumers so well.”