Campaign India Team
Jul 12, 2010

Scarecrow wins Religare Arts Initiative

Financial services company Religare Enterprises has appointed Scarecrow Communications as the creative agency for its subsidiary Religare Arts Initiative. The agency is already handling Religare Macquarie account, which it won in February.

Scarecrow wins Religare Arts Initiative

Financial services company Religare Enterprises has appointed Scarecrow Communications as the creative agency for its subsidiary Religare Arts Initiative. The agency is already handling Religare Macquarie account, which it won in February.

According to Subhrangshu Neogi, director of brand and corporate communications at Religare, Religare Arts Initiative is a 360-degree platform for the cause of art. He explained further, “Our vision was not to create just another arts fund, but to straddle the value chain in the arts business – from offering artist residencies to owning a gallery and undertaking art valuation and insurance.” Scarecrow’s mandate would be to deliver highly innovative solutions to treat this part of the business differently. “We’ll be revisiting the brand identity and looking at innovations in terms of direct-to-consumer programmes, activation and collaterals; it’ll be highly focussed communication, and not mass media,” he said.

Manish Bhatt, founder director of Scarecrow, added, “The fact that it’s a 360-degree platform for art makes it larger and more ambitious than an art gallery, and that’s pretty exciting. Also, the advertising for the Tate Gallery in London is considered as landmark and won a D&AD, so there’s plenty of creative scope too.”
 

Source:
Campaign India

Related Articles

Just Published

3 hours ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

5 hours ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

5 hours ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.

1 day ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.