Following a pitch in October and November 2011, Emami Biotech has appointed Scarecrow Communications as the creative agency for its Healthy & Tasty edible oil brand. The incumbent agency is DDB Mudra.
Emami Healthy & Tasty edible oil has a presence across six states in the South and East. The company has plans to go national during the course of this financial year.
Saroj Chakraborty, chief executive officer, Emami Biotech, said, "Healthy & Tasty is a young brand with a strong appetite for growth and needed an equally young creative agency with great creative abilities to be able to match its aspirations. Scarecrow fits the bill absolutely and I have no doubt that their creative skills would be able to bring forth the inherent goodness of the brand to the consumer and help translate the brand’s aspirations into reality. ”
Joy Sengupta, founder director, Scarecrow Communications, added, “There are truly very few national brands in edible oil. We hope to create advertising that will help Healthy & Tasty find a place in a woman's heart and also, her kitchen."