Campaign India Team
May 26, 2015

Scarecrow bags creative duties of Graviti

The account was won following a multi-agency pitch

Scarecrow bags creative duties of Graviti
Graviti, a smartphone accessories manufacturer, has appointed Scarecrow Communications as its creative agency following a multi-agency pitch.  Graviti is a part of a Delhi-based company called EasyTech Global.  
Gopal Kalra, chairman, Easy Global, said, “In Scarecrow, we found the right mix of creative excellence, consumer understanding and passionate involvement, which made us choose to work with them.“
Raghu Bhat, founder, director, Scarecrow Communications, said, “There is an immense opportunity to create a premium brand in this category that is highly commoditised. We like the challenge of achieving maximum impact with minimum spends in a cluttered market as that gives the widest canvas for our creativity.”
Arunava Sengupta, founder, director, Scarecrow Communications, added, “Start ups like to work with us. Graviti is one more validation of that. There is something highly satisfying working on brands that are at an inception stage be it Localbanya or &Pictures as that gives us the chance to create things from scratch.”
The account will be handled from Scarecrow's office in Delhi. 
Anuj Mehtani, VP account management, Scarecrow Delhi, said, "Working on establishing a new brand is most exciting. It gives you a large canvas and one tends to focus more on opportunities rather than problems. We look forward to creating exciting and powerful work on Graviti. "
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

25 minutes ago

Toyota set to end $600 million Olympic sponsorship deal

The Japanese giant is seeking to end its nine-year tenure with the Games, after becoming the first automaker in the world to sign a top-tier sponsorship contract in 2015.

3 hours ago

65% of men call for better menstrual education ...

The brand also released a short Hindi film based on real events, highlighting the need for normalising conversations about periods with men.

3 hours ago

Ministry of Consumer Affairs seeks integrated ...

The chosen agency will be responsible for all social media activities for the Bureau of Indian Standards, including influencer marketing and public relations.

3 hours ago

OML's Hypothesis pursues global expansion

The AI-powered influencer marketing tech platform is targeting growth in Asia Pacific, the Middle East, Africa, and the US by 2025.