Scarecrow bags creative duties of Graviti

The account was won following a multi-agency pitch

May 26, 2015 09:23:00 AM | Article | Campaign India Team

Graviti, a smartphone accessories manufacturer, has appointed Scarecrow Communications as its creative agency following a multi-agency pitch.  Graviti is a part of a Delhi-based company called EasyTech Global.  
Gopal Kalra, chairman, Easy Global, said, “In Scarecrow, we found the right mix of creative excellence, consumer understanding and passionate involvement, which made us choose to work with them.“
Raghu Bhat, founder, director, Scarecrow Communications, said, “There is an immense opportunity to create a premium brand in this category that is highly commoditised. We like the challenge of achieving maximum impact with minimum spends in a cluttered market as that gives the widest canvas for our creativity.”
Arunava Sengupta, founder, director, Scarecrow Communications, added, “Start ups like to work with us. Graviti is one more validation of that. There is something highly satisfying working on brands that are at an inception stage be it Localbanya or &Pictures as that gives us the chance to create things from scratch.”
The account will be handled from Scarecrow's office in Delhi. 
Anuj Mehtani, VP account management, Scarecrow Delhi, said, "Working on establishing a new brand is most exciting. It gives you a large canvas and one tends to focus more on opportunities rather than problems. We look forward to creating exciting and powerful work on Graviti. "