Campaign India Team
Mar 12, 2010

Save energy, wash your sins: Lowe Lintas' new campaign for Havells

Havells has released a new TV commercial for its range of energy saving bulbs. The campaign, which goes on air today, will also be visible during the first five days of the DLF IPL's third season.Lowe Lintas is the creative agency for Havells.The creative idea for the TVC lends itself to the phenomenon of human beings cutting down on their guilt, washing away their sins, by doing something good in life.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

6 hours ago

MRUCI greenlights readership survey pilot amid ...

Vikram Sakhuja is elected as the non-profit’s chairman, Dhruba Mukherjee named vice-chairman

7 hours ago

Travel signals redefined as India becomes advertiser...

Unpromptd joins forces with Agoda to pitch travel intent as a premium proxy for consumer demand, pushing brands to rethink digital spends.

8 hours ago

Indian consumers tilt toward homegrown brands as ...

58% of consumers favour local or small businesses in a Rukam Capital report, with 76% valuing authentic communication and innovative solutions addressing everyday needs.

8 hours ago

Romance, rings and a remix: Indriya flips the script

Indriya’s festive campaign with Aditi Rao Hydari and Siddharth blends intimacy, jewellery and a reimagined classic, rethinking how brands frame modern romance.