Sanjay Dua, chief operating officer and head, IBN Media Operations has been assigned the mandate to lead Network18 News Media Network, the Group’s specialised client facing sales division which manages the advertising sales interests of its five news channels. Dua will take over his new mandate with immediate effect.
In his new role, Dua will spearhead the Group’s effort towards consolidating and optimising revenue growth across its five news channels.
As an additional responsibility, he has been entrusted with the task of overseeing sales for the soon-to-be-launched network of channels from AETN18.
While the News Media Network will continue to reflect the Group’s focus on individual news brands via dedicated teams and sales leaders aligned to each channel, it will now bring together all the leading news assets to exploit opportunities in the evolving competitive environment.
Speaking on this development, B.Saikumar, Group COO, Network18 commented “We believe that the market is evolving rapidly, throwing up unique opportunities. Sanjay’s mandate is to leverage the strengths of the News Network even while retaining unwavering focus on each individual channel brand. Sanjay brings with him enviable leadership and depth of experience and will drive and innovation to maximize revenues.’
Sanjay Dua added “I believe that the News space in India is poised for a new phase of expansion and as market leader, with the highest share of influential audiences Network18 is best placed to lead it. We believe substantial opportunities exist to achieve this by collaborating and synergizing across our News Network to deliver sustained value to our clients and partners. Network 18 presently has the country’s best sales talent across levels and I look forward to working with all the teams and sales leaders to achieve our ambitious revenue goals.’