Samyak Chakrabarty, chief 'youth marketing officer' at DDB Mudra Group, has resigned from the agency.
Confirming his resignation, Chakrabarty said he would remain at the agency 'for a couple of weeks more'.
He added that the move would allow him to focus on Social Quotient, billed as India's first 'cause marketing and communications company'. Social Quotient is in the space of building IPs with large scale social impact that brands can integrate themselves into. One of its projects is Green Batti, a one-on-one mentoring programme.
"Social Quotient has been on for sometime and it needs more of my attention as it can potentially transform the way people look at social impact," he said, responding to an e-mailed query.
Chakrabarty was Campaign Asia-Pacific Young Achiever of the Year 2013.
At DDB Mudra, which he has been associated with since 2013, Chakrabarty reported to Mandeep Malhotra, who headed the OOH, experiential and retail units under DDB MudraMax until his exit earlier this week.