Campaign India Team
May 13, 2015

Samyak Chakrabarty resigns from DDB Mudra Group

To focus on setting up cause marketing and communications company Social Quotient

Samyak Chakrabarty resigns from DDB Mudra Group

Samyak Chakrabarty, chief 'youth marketing officer' at DDB Mudra Group, has resigned from the agency.

Confirming his resignation, Chakrabarty said he would remain at the agency 'for a couple of weeks more'.

He added that the move would allow him to focus on Social Quotient, billed as India's first 'cause marketing and communications company'. Social Quotient is in the space of building IPs with large scale social impact that brands can integrate themselves into. One of its projects is Green Batti, a one-on-one mentoring programme.

"Social Quotient has been on for sometime and it needs more of my attention as it can potentially transform the way people look at social impact," he said, responding to an e-mailed query.

Chakrabarty was Campaign Asia-Pacific Young Achiever of the Year 2013.

At DDB Mudra, which he has been associated with since 2013, Chakrabarty reported to Mandeep Malhotra, who headed the OOH, experiential and retail units under DDB MudraMax until his exit earlier this week.

Campaign India

Related Articles

Just Published

7 hours ago

Vishnu Mohan to depart Havas Group

A reorganisation will see management of the region shifting to Alberto Canteli, currently CEO of Middle East and Eastern Europe, except for India, which will continue under Rana Barua

7 hours ago

Tata Coffee Grand brews the Shik-Shik-Shik way

Watch the film conceptualised by Lowe Lintas

7 hours ago

Times Network could take action against BARC after ...

The network is also intending to initiate legal proceedings against the individual perpetrators

8 hours ago

Short-form content drives viewership for long-form: ...

WWE's Mike Levin and Sheetesh Srivastava engage in a chat with Campaign India about India as a priority market, diversity, OTT consumption and more...