Campaign India Team
May 13, 2015

Samyak Chakrabarty resigns from DDB Mudra Group

To focus on setting up cause marketing and communications company Social Quotient

Samyak Chakrabarty resigns from DDB Mudra Group

Samyak Chakrabarty, chief 'youth marketing officer' at DDB Mudra Group, has resigned from the agency.

Confirming his resignation, Chakrabarty said he would remain at the agency 'for a couple of weeks more'.

He added that the move would allow him to focus on Social Quotient, billed as India's first 'cause marketing and communications company'. Social Quotient is in the space of building IPs with large scale social impact that brands can integrate themselves into. One of its projects is Green Batti, a one-on-one mentoring programme.

"Social Quotient has been on for sometime and it needs more of my attention as it can potentially transform the way people look at social impact," he said, responding to an e-mailed query.

Chakrabarty was Campaign Asia-Pacific Young Achiever of the Year 2013.

At DDB Mudra, which he has been associated with since 2013, Chakrabarty reported to Mandeep Malhotra, who headed the OOH, experiential and retail units under DDB MudraMax until his exit earlier this week.

Source:
Campaign India

Related Articles

Just Published

6 hours ago

Blog: The curious case of 'Gwacheya Gurbaksh’ and ...

The author explains how the case of ‘Gwacheya Gurbaksh’ and the Punjab Police is a learning in the development of social communication, especially for governmental bodies

7 hours ago

Facebook celebrates the ways we're staying ...

Watch the film conceptualised by Droga5 New York

7 hours ago

'Don't exploit coronavirus to promote a brand': Report

Kantar's Barometer India study conducted across 19 cities in the country

10 hours ago

Film industry helps Amitabh Bachchan find his ...

Watch the film produced by Prasoon Pandey and Amitabh Bachchan here