Sam Balsara receives AAAI's Lifetime Achievement Award

The Advertising Agencies Association of India (AAAI) raised a toast to Sam Balsara (pictured), chairman and managing director, Madison World, as it conferred upon him the Lifetime Achievement Award for 2009, last evening. Colleagues at Madison, family and friends, members from the media fraternity – many of them veterans in the business - gave a standing ovation as Balsara, Madison’s founder and one of the most influential personalities in advertising, was awarded the highest honour for outstanding contribution to the Indian ad industry.