Balsara will receive the award on November 13 in Mumbai.
Said Madhukar Kamath, president, AAAI, "Sam Balsara is an extremely respected professional and an acknowledged leader in the industry today. With over 35 years of experience in the industry, Sam is a powerhouse of energy, ideas, enthusiasm and more importantly, humility. He is indeed an inspiration to us all and a most deserving recipient of this award. By bestowing this honour on Sam, we salute his contribution to the Indian advertising industry."