The Advertising Agencies Association of India has announced that this year’s AAAI Lifetime Achievement Award will be awarded to Madhukar Kamath.
Kamath has more than four decades of experience in the advertising industry and has spent over 25 of them at DDB Mudra Group. He is currently the chairman emeritus of the DDB Mudra Group and mentor, Interbrand India.
He was VP of AAAI (2005-07) and president of AAAI (2007-09). He also worked closely with presidents of IBF, ISA and INS in organising AdAsia 2011 in New Delhi. He has also been chairman of ASCI (The Advertising Standards Council of India). He is currently serving on the board of the Audit Bureau of Circulation as vice chairman and is soon set to take over as chairman.
In 2013, Madhukar became an executive board member of Plan International India, which is a not- for-profit organisation striving to advance children’s rights and equality for girls, thus creating a lasting impact.
Ashish Bhasin, president, AAAI, said, “Madhukar Kamath is an inspiration for generations in our industry. His contribution in making Mudra into one of the top agencies in India is extremely commendable. In addition to his professional achievements, he has done so much for the industry. Under his Presidentship, AAAI made significant progress. He is truly deserving of this honour”
Nakul Chopra, chairman, AAAI Lifetime Achievement Award Selection Committee, said, “Madhukar Kamath was the unanimous choice given his stature in the Indian advertising industry. In his case, it was never a question of if, it was only a question of when. My heartiest congratulations to him for this richly deserved honour.”
The AAAI Lifetime Achievement Award is given annually to an individual who has been a practitioner of advertising for 25 years. This award was instituted in 1988 by AAAI. Ram Sehgal received the honour last year. (https://www.campaignindia.in/gallery/images-from-aaai-lifetime-achievement-award-ceremony/446219 )
The AAAI Lifetime Achievement Award will be presented to Kamath on 6 September 2019 in Mumbai.