Salt Brand Solutions will run the creative strategy and communication for Pune-based Sakal Media Group. The group’s portfolio includes Sakal, Sakal Times, Gomantak, Gomantak Times, Saam TV and foundations DCF, YIN, SILC, Tanishka and Madhurangan.
Sakal has a presence in Maharashtra and Goa
Mahesh Chauhan, founder, Salt Brand Solutions, said, “Our engagement with Sakal has been a journey of discovery. What appears to outsiders as a regional media group is actually a dynamic media conglomerate that is transforming itself into a media ecosystem aimed at creating real, sustainable change on ground. We are eager to bring this story alive to all key stakeholders. Besides, I consider it an honour to be associated with an institution like Sakal.”
“We were impressed by Salt’s thorough understanding of the brand and our ambitions. The team is young and enthusiastic with some great creative work to showcase,” said Jwalant Swaroop, CEO, Sakal Media Group.
The Sakal Media Group publishes five daily newspapers with 12 editions, three weeklies, and three magazines in Marathi and English. The newspaper was established in 1932.