Campaign India Team
Feb 15, 2022

Saibal Biswas joins Hopscotch as VP - marketing

Moves from The Walt Disney Company

Saibal Biswas joins Hopscotch as VP - marketing
Kids fashion brand Hopscotch has announced the appointment of Saibal Biswas as vice president - marketing. 
 
He will lead the brand’s consumer, communications, brand, and traffic functions to expand brand awareness and help Hopscotch reach more consumers.
 
Biswas moves from The Walt Disney Company, where he was vice president, marketing. 
 
Rahul Anand, founder and CEO, Hopscotch, said, “We are excited to have Saibal on board. As a strong consumer-driven thinker, his skillsets will further strengthen the Hopscotch leadership. We are confident that Saibal will accelerate our progress towards creating India’s most loved kids fashion brand.”
 
Saibal said, "Hopscotch has transformed kids' fashion in India by making trendy fashion accessible to parents across the country at affordable price points. The brand commands significant reach and customer loyalty. I am super excited to leverage and further build on this to create the most iconic kids fashion brand.’
 
With around 20 years of experience, he has also worked with Amazon, Philips, Cavinkare, and Godrej.
 
Source:
Campaign India

Related Articles

Just Published

9 hours ago

Ameen Sayani was the man who composed a masterpiece ...

The director and COO, Red FM and Magic FM, embarks on a nostalgic journey, delving into the remarkable legacy of the late Sayani, illuminating how he epitomised radio excellence and fostered a sense of unity among listeners, transcending barriers with the universal language of music

11 hours ago

Buffalo Soldiers launches Eating Potatoes

The film division aims to craft content for TVCs, OTT platform production companies and documentaries

11 hours ago

57% Indian consumers would choose an AI-enabled ...

However, the digital customer experience report underscores the prevailing importance of human interaction over various facets such as decision-making, customer support, and handling returns or cancellations