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It’s been excessively hot today (Wednesday), the hottest since my wife, Tara and I got to Cannes Monday evening with our about to be year-old son, Zen. Incidentally, Saturday, the last day of the Lions, marks a year since we were welcoming him at Breach Candy Hospital instead of sipping rosé on the Croisette. Much confusion is caused when we realize on the forty minute jourmey from Nice Airport to Cannes that we’ve left the Zen bag on board the plane. Frenetic phone activity ends with the conclusion that the bag has been found and that my partner and Ban
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.