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The curtains came down on the 57th international advertising festival at Cannes, with a gala dinner at the Carlton beach. A grand fireworks display caught the eyeballs of all the delegates, with many a camera shutters blinking to capture the moment. As I step out and head towards my hotel, I know that the night has just begun for these delegates from across the world, as they take time to bid adieu to old acquaintances and new friends.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
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