Rohit Malkani has joined Minority as chief creative officer. Prior to this, Malkani was regional creative director at Publicis Singapore.
Yogi Vashishta, managing partner, Minority, said, “A meeting of minds, wavelengths, value systems always kept Popo (Rohit Malkani) at the top of our list. We are delighted to finally have him with us co-driving our agenda to create disruptive big impact work and build great brands.”
Suraj Pombra, managing partner, Minority, said, “Popo is one of those rare creative leaders with the right mix of cutting edge ideas, brand thinking and phenomenal leadership and teamwork. Having worked with him closely at Publicis, I know what he brings to the party and I’m confident Minority will benefit hugely with the creative reigns in his able hands.”
Malkani said, "In the wave of small being the new big, Minority seemed like a really good decision, especially since Yogi, Suraj and I uncannily seem to be on the same page on a number of topics. The agency is poised with a team and client base to move into top gear.”
He has also worked at Grey India, Bates India, Publicis Ambience, JWT and PlanetAsia.
Minority is a 4-year-old start-up.