Campaign India Team
Feb 25, 2010

Rickshaw wins Aroma Telecom business

Design, communications and films agency Rickshaw, recently launched by Shormistha Mukherjee, Suhas Parab and Mahua Hazarika, has won its first multi-agency pitch. The agency has won the creative mandate of Aroma Telecom, makers of mobile handsets.

Rickshaw wins Aroma Telecom business
Design, communications and films agency Rickshaw, recently launched by Shormistha Mukherjee, Suhas Parab and Mahua Hazarika, has won its first multi-agency pitch. The agency has won the creative mandate of Aroma Telecom, makers of mobile handsets.

Speaking about the win, Mukherjee said, "Aroma and Rickshaw are both embarking on a new journey. Unlike large established agencies, we at Rickshaw are willing to look at categories afresh and create exciting platforms for a new brand like Aroma. The market for mass market mobiles is increasingly looking commoditized. Our challenge is to make Aroma a genuine brand. And of course, for a new agency like us, it’s always a joy when you get an account where you build from scratch. It’s going to be a great ride!"

The TV-led campaign for Aroma Telecom is already on air.

 

 

 

 

 

Source:
Campaign India

Related Articles

Just Published

4 hours ago

Tata Sky frees certain services, urges consumers to ...

Watch the film conceptualised by Ogilvy here

11 hours ago

Virtual experiences firm XP&D Be.Live launched

The agency is a collaboration between XP&D, Multi TV and FCB India

11 hours ago

HUL-GSK Consumer Healthcare merger completed

The merger has been on the basis of an exchange ratio of 4.39 HUL shares for each GlaxoSmithKline Consumer Healthcare share

15 hours ago

Dentsu rolls out DAN Solutions in India with ...

Devanthan also elevated as chairperson of Creative Line of Business