Rickshaw has won the creative duties of Canada-based Faces Cosmetics following a multi agency pitch process. The agency has been mandated to create a new identity for the brand in India. Though the brand was launched a couple of years back in India, this is the first time they have hired an agency in India.
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The study also reveals that customers are willing to pay more for brands that have superior customer service in the telecom, media and tech space
Watch the film conceptualised by Leo Burnett here