Rickshaw to handle creative duties for Faces Cosmetics
The agency has been mandated to create a new identity for the brand in India
Mar 09, 2011 11:32:00 AM | Article | Jagadeesh Krishnamurthy
Rickshaw has won the creative duties of Canada-based Faces Cosmetics following a multi agency pitch process. The agency has been mandated to create a new identity for the brand in India. Though the brand was launched a couple of years back in India, this is the first time they have hired an agency in India.
Commenting on the win, Shormistha Mukherjee, founder and creative partner, Rickshaw said, “Our objective, basically, is to help them in creating a brand for Faces in India. So, we will define what will Faces stand for, what will be the architecture and what will be its positioning. Our mandate is to figure out how to get Faces into a woman's make-up bag.”
Faces Cosmetics offers a complete line of color cosmetics, skin care products and accessories. The cosmetics brand is already available across select retail stores in India.