Brands turn up the festive glow in Diwali ads

Jindal Stainless releases Diwali film ‘More Than Just Change’

Jindal Stainless has launched a festive digital campaign titled More Than Just Change, featuring a film that traces a coin’s journey across moments of faith and togetherness. Centred on the company’s coin blanks product, the film portrays stainless steel as a symbol of trust and continuity. The campaign positions coins as metaphors for shared values and intergenerational legacy, extending the brand’s narrative beyond product functionality.

Jio Financial releases AI-generated Diwali film ‘Khushiyon Ka Diya’

Jio Financial Services has unveiled an AI-generated Diwali film titled Har Ghar #KhushiyonKaDiya, produced by EiPi Media. The campaign uses the diya, also the icon of the JioFinance app, as a visual symbol of hope and connection. The film links the warmth of festive traditions to the accessibility of Jio’s financial solutions, designed to serve customers across demographics.

Anmol Industries launches festive campaign ‘Har Pal Anmol’

Anmol Industries has released its Diwali campaign Iss Diwali Apnao Kuch Naya Aur Banao #HarPalAnmol, focusing on family relationships and shared celebration. The film encourages adopting new festive traditions while cherishing existing bonds. It depicts family members reconnecting over simple moments such as arranging rangolis and sharing Anmol Uphaar biscuits, underscoring togetherness during the festive season.

KreditBee highlights financial confidence in festive campaign

KreditBee has launched its Diwali campaign ‘Har Tarakki Mein Sath’, conceptualised by Mad About Digital. The film follows a couple’s festive visit to a neighbour, revealing how KreditBee supports consumers’ lifestyle upgrades through easy loans. The campaign promotes personal, business and two-wheeler loan offerings, underscoring the brand’s role in enabling financial flexibility. The film runs across digital and social media platforms during the festive season.

Muthoot Group’s Diwali film honours Indian soldiers

The Muthoot Group has released a Diwali campaign paying tribute to India’s armed forces. Conceptualised by Jio Creative Labs, the film tells the story of three soldiers returning home for the festival, exploring themes of courage and togetherness. It reflects the company’s values of integrity and service, while recognising the sacrifices made by defence personnel. The initiative reinforces the spirit of remembrance and gratitude during Diwali.

Peps Mattress urges restful celebration with new Diwali campaign

Peps Industries has launched its festive campaign, “This Diwali, Don’t Just Shop… Sleep Great!”, promoting the importance of rest during celebrations. The multilingual TVCs depict typical festive chaos before showing families dozing off on Peps mattresses. The campaign includes a 25% discount and free accessories worth up to ₹12,499. Conceptualised by Renuka Jaypal with Arabbhi Athreya and Avinash, the campaign is live across TV and digital platforms.

MR.DIY releases Diwali film on empathy and kindness

MR.DIY India has unveiled a Diwali campaign titled “The Painting”, created by Wit & Chai. The film tells the story of a visually impaired girl and a boy, focusing on empathy and human connection rather than consumerism. It aims to highlight the festival’s essence — compassion and the joy of giving — as part of the brand’s message of thoughtful living.

College Vidya campaign supports transgender education this Diwali

College Vidya has launched “Light for Everyone – A Diwali Story”, highlighting education for India’s transgender community. The campaign includes 50% subsidies for transgender learners through partner universities. Produced by Feelz Films, the film tells the story of a transgender woman and a child, using Diwali as a metaphor for inclusion and awareness. The campaign closes with a call to improve literacy among transgender individuals.

Godrej L’Affaire’s ‘Kanta Didi’ explores acceptance and empathy

Godrej Industries Group’s owned platform Godrej L’Affaire has released a Diwali film titled ‘Kanta Didi’, conceptualised by Agency09. The story follows a domestic worker and a queer couple, highlighting everyday acceptance and empathy. The campaign continues Godrej’s #CelebratingAcceptance initiative, encouraging open conversations about inclusion and equality within Indian homes.

Fortune uses AI storytelling in festive homecoming campaign

Fortune has launched an AI-driven campaign celebrating home-cooked meals during Diwali. The film portrays a young man returning home and rediscovering traditional food made by his mother. Using generative AI visuals, it contrasts fast food culture with the comfort of homemade food, reinforcing the emotional connection between family, food, and festivity.

Aashirvaad honours mothers in festive brand campaign

Aashirvaad’s Diwali campaign, Ghar Layein Aashirvaad, pays tribute to mothers as the central figures of household celebrations. The music-led film captures everyday moments that define the festival, focusing on warmth, tradition and togetherness. The brand has also launched a consumer contest and limited-edition Diwali packs with QR codes for participation.

Piramal Finance celebrates sincerity with ‘Neeyat Ki Rangoli’ film

Piramal Finance’s festive campaign, ‘Neeyat Ki Rangoli’, features real customers to showcase stories of progress and determination. The film highlights how everyday individuals achieve milestones through sincerity and perseverance. By portraying genuine moments rather than scripted narratives, the campaign reinforces the brand’s focus on trust and authenticity.

CavinKare encourages mindful celebration with #DoItForTheFeelNotTheFeed

Meera, CavinKare’s haircare brand, has launched the digital campaign #DoItForTheFeelNotTheFeed to reconnect younger audiences with traditional Diwali rituals. Centred on the oil-bath ritual, the film portrays a mother-daughter moment, urging viewers to value real experiences over social media performance. The campaign promotes the sensory and emotional aspects of festive traditions.

Statiq promotes sustainable celebration with ‘Gift the Future’

Statiq, India’s largest EV charging network, has launched its Diwali campaign ‘Gift the Future’ to promote eco-conscious celebrations. The initiative distributes seed envelopes via newspapers, encouraging recipients to plant them and learn about sustainable practices. The campaign blends festive engagement with environmental responsibility, reinforcing Statiq’s focus on green mobility.

 

 

 

 

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Welspun One traces gift journeys in festive brand film

Welspun One has released The Diary of a Diwali Box, a film that follows a gift box’s journey from warehouse to recipient. Told from the box’s perspective, it highlights the logistics, effort, and people powering festive deliveries. The campaign underscores the company’s infrastructure brands—Pulse, Proxima, and Gateway—as symbols of innovation and reliability within its purpose of “Building for Abundance.”

Vikram Solar marks 20 years with ‘Apno Wali Diwali’

Vikram Solar has launched Apno Wali Diwali, its first festive campaign celebrating two decades in operation. The film reflects on family bonds and sustainable living, portraying an adult reconnecting with loved ones during Diwali. By linking solar energy’s brightness with emotional warmth, the brand uses the campaign to underscore its belief in progress that connects people and communities.

True Balance promotes financial inclusion in festive campaign

True Balance has unveiled its festive campaign, created by Teen Bandar, showcasing everyday people accessing digital credit for life’s celebrations. The films depict salaried and self-employed individuals managing festive expenses through responsible lending. Targeting Tier 1 and Tier 2 cities, the campaign positions financial access as empowerment, allowing consumers to celebrate without financial strain.