Tyre brand, Apollo Tyres, has appointed Reprise Digital for its social media duties. Reprise is a Mediabrands India agency, and has won the business after a multi-agency pitch. The agency’s Gurugram office will manage the business.
Reprise Digital’s new mandate includes social media, ORM and social listening, and content marketing for Apollo Tyres. The brand aims to scale up its social media presence across all touchpoints and increase brand affinity and business outcomes.
Rajesh Dahiya, vice president, marketing, sales and service (India, SAARC and Oceania), Apollo Tyres, said, “Social media marketing being our one of the topmost marketing pillars, we are constantly focusing on utilising it in the most impactful way. We were looking for a strong social media partner who possess a comprehensive understanding of our business and audience segment, and can successfully craft and execute the best social media strategies. Reprise Digital seems to be one of the best fit and we are looking forward to goal-oriented and exciting partnership ahead.”
Amardeep Singh, director, Reprise Digital, India, said, “We are delighted to add Apollo Tyres to our prestigious client roster. Our partnership with the brand is beginning at a time when the social ecosystem is undergoing a major metamorphosis. Social advertising redefined the advertising industry in this pandemic and Reprise is one of the harbingers of this change. We are confident that our futureproof tools, research and data will make the partnership with Apollo Tyres extremely rewarding and long-lasting.”