Campaign India Team
Nov 22, 2011

Reliance Broadcast Network enters into partnership with Lucha Libre USA

Through the partnership, RBNL’s channel, BIG CBS will air Masked Warriors’ first season in India

Reliance Broadcast Network enters into partnership with Lucha Libre USA

Reliance Broadcast Network has entered into a long-term partnership with Lucha Libre USA. Through the partnership, the first season of Masked Warriors will air simultaneously on BIG CBS Prime and regional entertainment channel, BIG Magic.

“Sports programs are known to draw huge audiences in India. A deep audience insight mapping indicated an excellent opportunity to bring to India the Masked Warriors, showcasing the new and iconic warriors of Lucha Libre. We are confident that this offering will resonate well with our audiences across both channels, and are extremely pleased with the partnership”, said Reliance Broadcast Network in a statement.

Steven Ship, chief executive officer, Lucha Libre USA, said, “We are excited to be partnering with Reliance Broadcast Network to bring this incredible tradition of Lucha Libre to audiences in India and allow them to view the program across demographics. We are confident, the reach and rich relevant audience base of BIG CBS Prime and BIG MAGIC will allow us to create sizeable impact in the Indian market.”

The show will air on BIG CBS Prime each Friday at 9:00pm and on BIG MAGIC – each Saturday and Sunday at 7:30pm.

 

 

Source:
Campaign India

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