Rediffusion hires TBWA’s Bimal Kumar Sahoo

Rediffusion Y&R has appointed Bimal Kumar Sahoo (pictured) as business head based out of Mumbai. He will be responsible for the Singapore Tourism Board, Airtel, Bank of India, IOCL and Marico businesses.

Sahoo has come in from TBWA India, Mumbai. Nisha Singhania, EVP, Rediffusion Y&R, Mumbai said on his appointment, “Bimal has extensive experience on an array of brands across varied categories – which not only speaks volumes about his knowledge of the business, but also of the level of learning he brings to the table. We wish him all the very best for his journey at Rediffusion.”