VDO.AI launches in-scroll display ad format

The global adtech player VDO.AI has introduced in-scroll display ad format to bring motion and interactivity to the traditional static ads. Programmed to work in desktop and mobile environments, the in-scroll display ad format combines static visuals with 3D scrolling in a 50-50 split design.

Amitt Sharma, co-founder and CEO, VDO.AI, said, “The in-scroll display ad format infuses static ads with new vitality, offering brands a tool to visually showcase their products to viewers. As audiences become discerning about the content they engage with, this scroll-activated format is designed to capture attention and foster meaningful interaction.”

VDO.AI’s in-scroll display ad format aims to allow brands to show a static creative on one side and deliver an immersive viewing experience on the other side of the display ad frame. According to VDO.ai, the new ad format promises to deliver a 25% uplift in engagement rates.

Last month, VDO.AI introduced cricket-themed ad formats that promise to deliver up to 3x consumer engagement for the IPL-themed campaigns for brands. The new formats were tailored for connected TV (CTV) and its three display environments, namely, QuickFrame, Interactive Storytelling, and InMotion.

With the new ad formats, brand advertisers could integrate important match-specific information such as live score and event-triggered messages for occasions such as sixes, boundaries, and wickets, within their advertisements.

In April 2025, the adtech player introduced remote-enabled CTV ads format that enabled viewers to interact with advertisements. The format allowed users to explore product features, participate in polls, and redeem offers directly on screen using a TV remote.

The remote-enabled CTV ads format featured overlays, interactive carousels, and QR codes, and supported contextual targeting and location-based personalisation.