Campaign India Team
Sep 12, 2018

Rediffusion bags Shyam Steel's creative mandate

Account won post a multi-agency pitch

Rediffusion bags Shyam Steel's creative mandate
Shyam Steel Industries has appointed Rediffusion to handle its creative duties post a multi-agency pitch. 
 
The company has previously released campaigns featuing its brand ambassador Virat Kohli. 
 
Govind Beriwal, director, Shyam Steel, said “When we started looking for a creative agency, we were looking for two things: a strong creative potential and sound strategic council. Reason for choosing Rediffusion, as Shyam Steel’s creative agency is that they are not only skilled and passionate in helping create great campaigns and build strong brands, but importantly, are also proficient at helping businesses grow. Innovative thinking across the marketing spectrum was our prime requirement and we found Rediffusion match our brief very well.”
 
Navonil Chatterjee, joint president and CSO, Rediffusion, said, “Kolkata is an important market for Rediffusion and we have a crack team there. I am looking forward to some great, market-moving work on Shyam Steel, work that matches the client's ambitions on the brand." 
         
Piyash Ghosh and Nilanjan Dasgupta, ECD and EVP, Rediffusion, said, “Shyam Steel has an extensive advertising plan for the future. As an agency, we are delighted to partner them in their progress."
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Haier gets 'silent performers' Karmakar, Das and Kaur for silent range of washing machines
Premium
22 hours ago

Haier gets 'silent performers' Karmakar, Das and ...

Watch the film conceptualised by Famous Innovations here

Premium
Facebook security budget 'greater than whole revenue at 2012 IPO'
Premium
1 day ago

Facebook security budget 'greater than whole ...

Mark Zuckerberg attempts to put advertisers' minds at ease by stressing his platform has dramatically enhanced its brand safety measures.

Premium
Tourism Australia calls out to Indians with cricket and culture bait
Premium
1 day ago

Tourism Australia calls out to Indians with cricket ...

Watch the film conceptualised by Scarecrow M&C Saatchi here

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
1 day ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India