Virushka and Shyam Steel bat for strength and flexibility
Watch the film conceptualised by Rediffusion Brand Solutions
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Zomato’s ‘Fuel your hustle’ runs on empty
The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.
Omnicom tops revenue estimates, APAC posts 6.5% ...
However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.
WPP hires AKQA global CEO from Accenture
Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.
Discounts are dead. Rewards speak louder than cashbacks
In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.