Shyam Steels has rolled out the third film part of its 'Hamesha Ke Liye Strong' (strong forever) campaign which features brand ambassadors Anushka Sharma and Virat Kohli.
Conceptualised by Rediffusion Brand Solutions, it shows Kohli and Sharma enjoying a winter evening together. Through their interaction it aims to spread the brand message that a strong bond is achieved through a balance of strength and flexibility.
Lalit Beriwala, director, Shyam Steel said " The campaign narrative embodies the principle of what Shyam Steel stands as a brand with strength and flexibility at its core. The relationship we share with our closed one at home forms the crux of the strong foundation. The previous TVC’s were also very well received by the audience and the star power of Virat Kohli and Anushka Sharma will help us to establish a strong connect amongst our target group."
Sreeparna Gupta, branch head and head of client servicing, Rediffusion Brand Solutions, said, "The film narrates the story of simple everyday situations to highlight how flexibility in relationships keep the bond strong over years. Virat Kohli and Anushka Sharma add their own charm and star power that helps to connect with the audience till the last mile."
The campaign broke on 24 December and is spread across digital, cinema, TV, OOH and print.
Agency: Rediffusion Brand Solutions
Client: Shyam Steel
Director (of the film): Abhishek Burman
Production House: Cornerstone