Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
In the last issue, we did an All About on the Mudra Group which served to confuse more than simplify. Campaign India’s Bindu Nair Maitra spent considerable time to understand the group’s various entities and all that they stood for, how they meshed into each other and how they added value to each other — and how the sum of the parts added up to more than the individual offerings of the fast growing group
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
92% of Indian comms and marketing teams already use AI, one of the highest in Asia. Yet GEO readiness lags.
Soaring cart abandonment rates, undecided consumers and a tendency to mass-serve irrelevant ads are challenges that can spike during this season.
The Boston-based company is favoured by marketers for its SEO and analytics tools.
Its #DrinkItUp 2.0 campaign leans on the learning that hydration had moved from utility to a part of fitness, self-care and cultural expression amongst Gen Z.